“Priority” Wasn’t Always Plural

A Singular Origin

The word "priority" has its roots in Latin. It comes from the term "prioritas," which means "the state of being earlier or previous." When "priority" entered the English language in the 14th century, it maintained this singular sense. It referred to the one thing that was most important, the task or goal that took precedence over everything else. Life was simpler when there was one clear priority guiding our actions and decisions.

Shifting Times

Fast forward to today, and the landscape of "priority" has dramatically changed. What was once a singular focus has morphed into a multitude of "priorities." In our fast-paced, multitasking world, we're constantly juggling work, family, health, hobbies, and countless other responsibilities. The term "priorities" has become commonplace, reflecting this shift.

The Pitfall of Plurality

The essence of prioritizing is lost when we spread ourselves too thin. Our energy and focus are diluted, leading to stress and inefficiency. True leadership requires a return to a few clear priorities that guide our actions.

Refocusing on What Matters

Let’s take a step back and rethink our approach. Imagine identifying a few key priorities that matter most and devoting your best efforts to them. This doesn’t mean neglecting other responsibilities but recognizing what deserves your foremost attention. By focusing on a few priorities, we can bring clarity and purpose back into our leadership.

Action Steps for Leaders

1. Reflect: Identify what truly matters. What are the few key priorities that will make the biggest impact?

2. Simplify: Narrow your focus to these few priorities, understanding that while other tasks exist, these are where your main efforts go.

3. Focus: Dedicate time each day to work on these primary priorities. Protect this time from distractions and less important tasks.


By embracing the power of focused priorities, we can lead with greater clarity and achieve more.

The Path Forward

The shift from a singular "priority" to a multitude of "priorities" reflects the complexity of our modern lives. However, this shift often leads to a scattered approach where nothing truly stands out. As leaders, we must recognize that not all tasks are created equal. Some things will always be more important than others, demanding our primary attention.

Returning to a model where we focus on a few key priorities doesn't mean we ignore the rest. Instead, it means we allocate our resources—time, energy, and attention—more effectively. By doing so, we ensure that our most critical tasks get the attention they deserve, leading to more significant achievements and less burnout.

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